Shark Tank Season 2 – E6

Cap Hat Sometimes, simple ideas are the best, and this cap hat is seriously simple and, with skin cancer becoming more common, we need more solutions. I had a few issues with this pitch- firstly was the fact that just a week before I actually purchased from an outdoor retailer, something very similar, that included a fly net, so I was not sure how unique this product was. The other issue, was the cost of the product, it was just too expensive. The product should cost about $2-$3, (if not less)and his was twice that….

Shark Tank Season 2 – E5

Paleo Cafe Marlies and Jai have done a great job of getting their business to where it is. They started, like many other people, with trying to find a solution to a personal problem. The issue was that their son Troy had a lactose intolerance and he was in constant discomfort and they wanted a solution. They discovered Paleo diets and it worked for not only Troy but, Marlies who had a terrible skin condition and once again, by changing her diet, improved her health dramatically. This idea lead to a successful Café called the…

Shark Tank Season 2 – E4

Rinohide Mark Berryman A car protector from scratches? Who has not had scratches down the side of their car? Whether it is from your overgrown driveway or if you do go off the beaten track- this product is a great solution for those annoying scratches. Beyond its practical application there is a secondary use which is for Marketing. At Boost we had company cars, and we had great exposure driving branded cars around, but for the person who drove the car on the weekend or at other times personally, they may just want to drive…

Shark Tank Season 2 – E3

Tag International – Commando Experience Michael Donaldson The Commando Experience is something I would love to do, get a whole lot of friends together and go on a simulation of a Commando operation- this would be a challenge!  If you are looking for a business partner, then with Michael you would get someone who is driven, focused and highly disciplined- all the traits you need in business. During his pitch he told us some pretty amazing stories about when he was in the field and I have to say that I am pretty happy that…

Sometimes it just sucks

This month we had our turn at being smashed in the media. It’s unfortunate that I have to defend Boost, a company that prides itself on promoting a healthy and balanced lifestyle, however we have recently had a number of media outlets report misleading, unjust and unfounded information about our products. We have a large variety of products available in-store, ranging from low calorie options, such as the small-sized Ginger Tonic with only 60 calories (similar calories to an apple) to our Brekkie To Go Go, our highest calorie product which is high in protein…

Life Outside of Work — Isn’t It All One?

Work and travel time can take up over 75% of your working week, so what you do outside of work is really important. There are different work eras that do affect your outside-of-work life. During my 20s and 30s, I was traveling around the world, working, and playing. Those years are when you do not need to take yourself or your future goals seriously. (Well that was the case for me, my husband had his two houses by 20, but I class him as a freak.) During the 30s and 40s, I certainly made up…

Increasing your chances of success

An idea is the easy part, we all have them, but taking the first steps into the business world takes courage and the ability to change. Running your own business is not for everyone, as the business path can be a rocky one, with ups and downs and lots of fear and doubt… but it can also be totally exhilarating. I was and probably still am an adventurer at heart. I love challenges and think I am more of an accidental entrepreneur than someone that was born with that entrepreneurial DNA. The real business women…

The One Thing You Need to Know Before You Start a Company

What you believe in as a leader and what your business believes in are the back bone of your company. Without you knowing your beliefs, how can you communicate them to your customers and staff? When we started the business 16 years ago, we believed that we could create a business that did retailing differently, where ‘customers always come first’ was not lip service; with every action we would make sure this became a reality. We believed that we could make a difference with how people live, and that we could make it easier to be healthy….