Never Lie

This is the fifth instalment in a series of articles wrote from my time on Shark Tank. SHARK TANK #5: Never Lie Being in partnership with someone is like a marriage, you need to be totally honest and up front in every way for the partnership to work. One thing I cannot stand is people who are not upfront, and omission is the same as lying. I would give someone more respect for saying they do not know but I will find out, or simply tell me that they have made a mistake and take…

Home business to world domination: Have you got what it takes?

Getting a great business idea off the ground is one thing but taking a successful concept to world domination is something else altogether – it takes a very different kind of outlook. Geoff Harris, a founding partner of Flight Centre, said to me early on that very few entrepreneurs can make the transition and I was very conscious of this fact on my journey with Boost. We literally started Boost from our kitchen bench; but the business person who works in store and repairs the blenders needs to be a very different type of business…

SHARK TANK: EPISODE Four – How to attract an investor #2

Tip 1: It’s not your idea; it’s YOU… Obviously your idea is important. If you don’t have an absolute cracker of a concept, you’re not going to get far. But the thing that will make you stand out from the rest is who you are. People invest in people, not concepts. When I look for the perfect partner to do business with, I look for someone who is driven, passionate, smart, good with their numbers and not a V.E.R.B. A VERB is: V: Victim, you know the ones who are half empty, they always see…

Want to succeed in business? Stop spending!

Why did Boost succeed where others failed? Boost started on my kitchen bench. I was a young naive woman with no formal business training and I didn’t know the difference between a credit and a debit! But I went on the journey of a lifetime and looking back, there were a number of reasons we succeeded and this one is king: I put my wallet away. They say you have to spend money to make money but the truth is, in the early days, you have to stop spending money that is no necessary and…

SHARK TANK: EPISODE THREE – How to attract an investor

Hopefully Shark Tank is getting those entrepreneurial juices going. You will see on the show in coming weeks all sorts of inventions and businesses that will make you say or think, “I can do that”; and you can. If there is a second season then you may get your chance.   Every week, I will put down various tips for you to consider when pitching your ideas to potential investors.

Tip 1: Do your Research:

Marketing and business is very simple: Find out what the customer wants and give it to them. Easy right…? The number of people who have pitched to us and said their family and friends loved their idea but they had not done any real research was staggering.

Healthy eating is simple common sense

You may have seen some dramatic and scary media coverage about sugar in juices recently. It’s hard enough for people to make good choices with their food without media stories scaring them away from one of the truly healthy and nutrition-rich products in the market. Being healthy should be easy and tasty Here at Boost, we are on a mission to make being healthier easier. Look around us. We are a nation that is gaining weight right in front of our eyes. But it’s not just that we’re getting fatter; to top it off we…

The four major pitfalls of franchising (and what to do about them…)

Franchising is often viewed as a golden ticket to retirement but it can be a nightmare. Before you consider franchising your business, think very carefully about your model.

Firstly, if you have a business that is only slightly profitable after royalties then do not franchise, as it will be a world of pain. Franchising only works if you have a proven profitable model that is transferable and has growth potential.

Shark Tank: Episode TWO – Really, she is wearing that top again ??

Life after episode one: I have to admit it was a bit surreal seeing myself as one of the Sharks. My normal reality is, very little to no makeup, hair mostly in a bun or pony tail and in my yoga gear. So, to see the result of being in the make-up chair for 2 hours was quite funny. The clothes I wore during the show were another learning curve for me. Shine, the production house told me that we need to wear the same clothes for the entire filming so they can mix and…