Behind the Sharks’ goss on the pitches

This is the seventh instalment in a series of articles wrote from my time on Shark Tank. SHARK TANK #7: Behind the Sharks’ goss on the pitches; and tips on not getting caught with your pants down There is a lot of confusion around protecting a brand and business name. People think that having a domain name and business name is all the protection they need for their product but this isn’t true and if you’re relying on this, you’re going to get burnt. You must have the basics! For inventions you need to consider Patents…

The most valuable asset you’ve got

This is the sixth instalment in a series of articles wrote from my time on Shark Tank. SHARK TANK #6: The most valuable asset you’ve got There are many assets that you develop in your business journey but often the biggest asset is ignored or not given the importance it deserves; and that is your reputation. The business journey is a marathon not a sprint and if you screw people along the way and do not deliver on what you have promised, I guarantee you there will be a time in the future that it will…

The Professional Breakup: How to Walk Away Gracefully

I have had so many different jobs and careers that I’ve almost lost count, but one thing I know is you always remember the jobs that you quit or were fired from! People spend more time at work than doing any other thing (apart from sleeping), so work relationships naturally become a big part of your life. It’s easy to see why leaving a job can feel a bit like going through a relationship breakup and it can become very personal. But while it can be easy to wave goodbye to a boyfriend and never…

Never Lie

This is the fifth instalment in a series of articles wrote from my time on Shark Tank. SHARK TANK #5: Never Lie Being in partnership with someone is like a marriage, you need to be totally honest and up front in every way for the partnership to work. One thing I cannot stand is people who are not upfront, and omission is the same as lying. I would give someone more respect for saying they do not know but I will find out, or simply tell me that they have made a mistake and take…

Home business to world domination: Have you got what it takes?

Getting a great business idea off the ground is one thing but taking a successful concept to world domination is something else altogether – it takes a very different kind of outlook. Geoff Harris, a founding partner of Flight Centre, said to me early on that very few entrepreneurs can make the transition and I was very conscious of this fact on my journey with Boost. We literally started Boost from our kitchen bench; but the business person who works in store and repairs the blenders needs to be a very different type of business…

SHARK TANK: EPISODE Four – How to attract an investor #2

Tip 1: It’s not your idea; it’s YOU… Obviously your idea is important. If you don’t have an absolute cracker of a concept, you’re not going to get far. But the thing that will make you stand out from the rest is who you are. People invest in people, not concepts. When I look for the perfect partner to do business with, I look for someone who is driven, passionate, smart, good with their numbers and not a V.E.R.B. A VERB is: V: Victim, you know the ones who are half empty, they always see…

Want to succeed in business? Stop spending!

Why did Boost succeed where others failed? Boost started on my kitchen bench. I was a young naive woman with no formal business training and I didn’t know the difference between a credit and a debit! But I went on the journey of a lifetime and looking back, there were a number of reasons we succeeded and this one is king: I put my wallet away. They say you have to spend money to make money but the truth is, in the early days, you have to stop spending money that is no necessary and…