Secret shark language: Bust the code!

I’m out. It’s too early. Not enough traction… What does that even mean and what am I thinking when I say this? When I look at the business, I’m looking for proof of concept, the person that I want to invest in and growth in sales year-on-year. Early for me is not necessarily in time; it is in product cycle and proof of concept. I want to be comfortable that the product has been accepted and wanted by the consumer, and if they have not proven this, then I class this as too early.    This…

People are afraid of fruit!

Finally some sense with the new and updated Nutrition Australia food pyramid this week; maybe this will help put fruit and veg back on the menu where it needs to be for people drawn in by popular diet fads. Increasingly extreme high-protein diets and the anti-sugar movement have been misleading people into believing that fruit and vegetables are unhealthy so it’s fantastic to see them back where they belong on the pyramid – at the foundation of a healthy diet. The concern is that when people go down the fad diet path, they may be…

This Financial Fiasco Nearly Wiped Out My Bank Account

The early days of starting my juice bar, Boost, were insane. Opening a store a week in a country like Australia that is the size of the whole of Europe had some challenges! From Day One to four years in, we had opened 100 stores. But the biggest challenge I had was finding the right financial accountant. I did eventually make a fantastic appointment, but I made some very painful mistakes along the way. This is how we navigated that journey and ultimately gained surprising value from some very expensive stuff-ups! Getting hands-on with numbers…

Mercy Killing: when the harsh truth is a kindness

Four out of fives businesses fail in the first five years. This is a fact and it’s something that most business people think that is not going to happen to them. Growing a business may in fact be the hardest thing you have ever done in your life bar none. To be successful, you have to have thick skin, tenacity, courage and the ability to dust yourself off when you get knocked down. These people are the one in five. The other four are sitting in the dirt blaming the world for their business woes….

InStyle awards: The shock of winning – and losing…

I was thrilled and honoured to be awarded the InStyle award for Business at the Women of Style Awards this week. I have never been to this event before so I didn’t know what to expect. My sister, Lisa, lives in Sydney and I never spend enough time with her, so she was my date for the evening. She gave me strict instructions not to leave her alone, which I obeyed like a good younger sister. We got picked up from the hotel and were in a taxi with two fascinating passengers. One women was…

What did the sharks really get up to at the Logies?

What did the sharks really get up to at the Logies? Part of being on TV is you get some great perks and one was last Sunday going to the Logies. I was thrilled to catch up with Naomi and Steve again for the event and we were all wide-eyed on the red carpet; with Steve being naughty as ever trying to photo bomb all the interviews with the REAL celebrities. It was great to meet people from other shows, including the very strong looking, very square chined Dr. Chris Brown. I made the classic…

You’re killing your own business!

If you’re starting a business and living by the mantra, “You have to spend money to make money” – you’re wrong! This mentality is killing Aussie businesses before they have a chance to grow. People look at Boost and they see an overnight success story but nobody ever sees the hard slog behind that ‘overnight success. The reality is, I worked from my house for the first two years, didn’t take a salary for three years and we didn’t take a cent out of the business for five years! We even sold our family home…

Red carpet sharks

I have to confess, the red carpet is not my natural habitat. I would much prefer to be behind the scenes, getting my hands dirty and making the machine run than be out in front of the cameras in the fabulous dress. So while it was a lot of fun being princess for a day, I was very happy when we finally made it off the red carpet. Naomi, on the other hand, is a natural. She was born to be in the spotlight. Steve was just happy to be surrounded by so much beauty!…