Sharkquarters – a little taste of Hollywood!

This is the eighth instalment in a series of articles wrote from my time on Shark Tank. Welcome to television! So what was really like filming Shark Tank? You have to remember that I am a business woman not a TV person so I am used to doing everything for myself. In the TV world, whilst filming, there are a lot of people around to make things as smooth as possible that allows you to just focus on the job at hand which is filming the show. So I really did feel like a princess…

Marketing is more than just a TVC

Go for your own jugular! We get asked all the time, “Why is boost around and most of our competitors are well gone?” There is no one answer; it is a holistic approach. Which is true for all businesses – it’s only the failed businesses that think there is a single magic bullet. My husband, Jeff, (the true marketing genius behind Boost) always says that marketing is so simple: Find out what the customers want and give it to them. “Gee”, you say, “Tell me something I don’t know!” But how many of the businesses,…

Behind the Sharks’ goss on the pitches

This is the seventh instalment in a series of articles wrote from my time on Shark Tank. SHARK TANK #7: Behind the Sharks’ goss on the pitches; and tips on not getting caught with your pants down There is a lot of confusion around protecting a brand and business name. People think that having a domain name and business name is all the protection they need for their product but this isn’t true and if you’re relying on this, you’re going to get burnt. You must have the basics! For inventions you need to consider Patents…

The most valuable asset you’ve got

This is the sixth instalment in a series of articles wrote from my time on Shark Tank. SHARK TANK #6: The most valuable asset you’ve got There are many assets that you develop in your business journey but often the biggest asset is ignored or not given the importance it deserves; and that is your reputation. The business journey is a marathon not a sprint and if you screw people along the way and do not deliver on what you have promised, I guarantee you there will be a time in the future that it will…

The Professional Breakup: How to Walk Away Gracefully

I have had so many different jobs and careers that I’ve almost lost count, but one thing I know is you always remember the jobs that you quit or were fired from! People spend more time at work than doing any other thing (apart from sleeping), so work relationships naturally become a big part of your life. It’s easy to see why leaving a job can feel a bit like going through a relationship breakup and it can become very personal. But while it can be easy to wave goodbye to a boyfriend and never…

Never Lie

This is the fifth instalment in a series of articles wrote from my time on Shark Tank. SHARK TANK #5: Never Lie Being in partnership with someone is like a marriage, you need to be totally honest and up front in every way for the partnership to work. One thing I cannot stand is people who are not upfront, and omission is the same as lying. I would give someone more respect for saying they do not know but I will find out, or simply tell me that they have made a mistake and take…

Home business to world domination: Have you got what it takes?

Getting a great business idea off the ground is one thing but taking a successful concept to world domination is something else altogether – it takes a very different kind of outlook. Geoff Harris, a founding partner of Flight Centre, said to me early on that very few entrepreneurs can make the transition and I was very conscious of this fact on my journey with Boost. We literally started Boost from our kitchen bench; but the business person who works in store and repairs the blenders needs to be a very different type of business…