The Boost Juice Mission is “To become one of the world’s most famous and loved brands”!

How do we work towards this Mission Statement? We’re known for our great tasting juices and smoothies. We also sell a range of healthy snacks including wraps, fresh yoghurt, muesli bars and soups. Our VIBE (Very Important Boost Enthusiast) loyalty program offers all members a free smoothie on their birthday, access to exclusive offers, competitions and discounts and also a points-based rewards system. For every full-priced drink purchased the customer accrues a point. Once they collect 10 points their 11th drink is free. Customers need to register their card online in order to receive their…

Glass ceiling – Is it real?

I get asked all the time “What are the challenges for women in business?”  I always find this a difficult question to address as I do not believe there is a difference; men and women have the same challenges in business.  However, below are some things I have learnt as well as theories and experiences that I have found on my journey in business. We all know of the extremely low percentage of women on Boards and in Chairman positions in the top companies in Australia, and if you start to compare Australia’s percentages with…

Start your own business

This addition focuses on Pets, Children and Green Franchises, which are all interesting topics considering that in business if you can avoid it they say you should never work with animals and children, but these topics are more business orientated for business owners than people realize. The reason for this is that one of the main motivations for people deciding to start their own business is to spend more time and to have greater flexibility with their children (I don’t think the pets got as big a mention!) Whilst I was working full time, before…